ABOUT SASS

SASS MARQUE is founded and led by Maria Sass, a brand marketing and PR force with over 15 years of experience across beauty, wellness, fashion, swim/resort, lifestyle, and travel. She’s known for turning great ideas into real visibility—and buzz into bottom-line results.

Maria has led global campaigns, crafted scroll-stopping events, launched celebrity brands with staying power, and helped both household names and emerging favorites break through the noise. From top-tier press and influencer pairings to partnerships that move the needle, she brings both creative instinct and tactical precision to everything she touches.

Her work and insights have been featured in The New York Times, Wall Street Journal, Vogue, Forbes, and ELLE.

From Clinique and Shiseido to Spiritual Gangster and Equinox, to beauty indie darlings Le Prunier and Najeau, Maria is known as a secret weapon—equal parts strategist and roll-up-your-sleeves collaborator—always delivering traction, hype, and just the right amount of sass.